A Fresh Cut for a Grooming Brand

Doggie Styles Unleashed, a dog grooming service, was undergoing a major rebrand as part of an expansion and relocation. Moving to a larger building in a new town, they planned to grow their services beyond grooming, introducing a stay-and-play offering for pets. With this shift, they updated their name from Doggie Styles to Doggie Styles Unleashed, reflecting their new vision.

However, their previous branding lacked a polished, cohesive identity that would help them stand out in a competitive market. They needed a logo that captured their fun, approachable personality while still maintaining a level of trust and professionalism—one that matched the growth and transformation of their business.

The goal was to create a clean, modern logo that balanced playfulness with professionalism. The new identity needed to resonate with pet owners looking for high-quality grooming and pet care services while making a strong first impression.

I designed a custom logo that reflects Doggie Styles Unleashed’s brand personality and evolving business model. The design features:

• A balanced blend of vintage and modern aesthetics – Giving the brand a timeless yet contemporary appeal.
• A custom dog icon – More versatile, memorable, and fun compared to the old one.
• A clean, recognizable mark – Ensuring scalability across digital and print materials.
• Refined typography – A typeface that reinforces the brand’s friendly yet professional nature.

With their new logo, Doggie Styles Unleashed now has a refined, professional brand identity that supports their business expansion. The rebrand:

• Established a fresh, scalable brand – The new identity reflects their expanded services and new location.
• Enhanced brand recognition – A stronger, more consistent visual identity helps attract new customers.
• Reinforced trust and credibility – A polished look elevates their business’s reputation.
• Created a foundation for future marketing – The logo works seamlessly across digital and print materials.