New Logo, New Confidence

Camryn, a talented videographer specializing in marketing videos for products, had built a steady client base thanks to her creative filming techniques. However, while her skills continued to grow, her clients' budgets remained stagnant. She realized that the cycle of referrals she relied on was keeping her in the same price range, limiting her ability to attract higher-budget projects.

Adding to the challenge, her original logo—purchased from Fiverr—was overly complex and expressive. It no longer served its purpose: identifying her brand clearly. Camryn needed a professional logo that reflected her expertise and helped her break into a higher-paying market.

Camryn’s logo needed to be minimal yet memorable, allowing her videos to remain the focal point of her brand while subtly reinforcing professionalism and quality. A monogram approach was the best way to create a clean, high-end identity that was instantly recognizable across platforms.

I designed a simple, elegant monogram logo that gives Camryn’s brand a modern, refined look. This included:

• Logo Redesign – A minimal monogram that establishes a strong, recognizable identity.
• Brand Positioning – A more polished visual identity to attract higher-budget clients.

With her new professional logo, Camryn now has a brand identity that positions her for growth. The redesign:

• Helped her attract higher-end clients – A professional look elevates her perceived value.
• Provided clarity and consistency – The new logo keeps the focus on her video work.
• Gave her confidence in her brand – She now has an identity that represents her growing expertise.