Built for Success

Higher Call Construction is a residential construction company founded by Pastor David, who sees his work as both a business and a ministry. With decades of experience in construction, he was ready to expand his company but needed a refined brand identity that reflected both his Christian values and his commitment to quality craftsmanship.

His old logo had served him well, but it no longer aligned with his vision for growth. To reach a broader audience and establish a more professional and trustworthy brand, Higher Call Construction needed an updated identity that honored its mission while appealing to new clients.

The goal was to modernize the brand while incorporating symbolism that reflected faith and purpose. The new logo had to be professional, recognizable, and meaningful, ensuring that clients immediately understood the company’s values and expertise.

I designed a refined wordmark logo with built-in symbolism that reflects Higher Call Construction’s mission:

• Roof & Arrow Icon – Represents growth and upward movement, reinforcing the company’s commitment to excellence.
• Subtle Cross Symbolism – The negative space between the words and roof shape forms a cross, subtly integrating faith into the design.
• Clean, Strong Typography – A professional yet approachable typeface ensures trust and readability.

With its new visual identity, Higher Call Construction now has a brand that reflects both its expertise and mission. The rebrand:

• Established trust with potential clients – A professional logo communicates reliability and craftsmanship.
• Reinforced the company’s Christian mission – The design subtly highlights faith without being overwhelming.
• Created a scalable identity – The updated branding allows for future growth and expansion.