Empowering a Tobacco-Free Future

Health Systems for a Tobacco-Free New York (HSTFNY) is a newly launched initiative focused on helping healthcare systems reduce tobacco use and dependence across the state. To establish credibility and engage key decision-makers—hospital administrators and policymakers—HSTFNY needed a strong, cohesive brand identity that positioned them as a trusted resource in the healthcare sector.

HSTFNY required a complete brand package that communicated professionalism, urgency, and action. The challenge was to create a visual identity, website, and marketing materials that would effectively engage healthcare professionals and policy influencers while remaining approachable for advocates and community stakeholders.

I developed a comprehensive brand identity and website design tailored to HSTFNY’s mission. This included:

• Logo Design – A modern, action-oriented symbol that reflects conversation, advocacy, and health improvement.
• Visual Identity – A bright, engaging color palette to emphasize urgency and action.
• Website Design – A user-friendly, mobile-optimized platform that connects visitors with regional tobacco cessation advocates.
• Marketing Materials – Consistent branding across digital and print assets to reinforce credibility.

With a strong brand foundation, HSTFNY successfully positioned itself as a trusted, authoritative voice in tobacco cessation advocacy. The branding and website:

• Established credibility with healthcare leaders – A polished identity reassures decision-makers of the program’s legitimacy.
• Increased accessibility to resources – The website connects healthcare professionals with cessation advocates quickly and efficiently.
• Created a unified presence – A cohesive brand ensures consistency across all outreach efforts.
• Enabled targeted outreach – Clear messaging and professional branding help drive engagement with hospital administrators and policymakers.