Luxury is in the Details

Pocket Square Doctor specializes in custom pocket squares and pocket square holders, with a vision to establish itself as a luxury brand. However, when the owner first launched the company, he encountered a major issue—his original logo, designed through Fiverr, had design flaws that impacted its usability and brand perception.

Making matters more challenging, the company had already embossed over 10,000 pocket square holders with the existing logo, meaning a complete rebrand was not financially viable. The brand needed a solution that would elevate its image without compromising its existing product inventory.

Rather than a full redesign, the goal was to refine and enhance the existing logo, making it more polished, balanced, and visually appealing. The adjustments needed to be subtle enough that they wouldn’t clash with the products already in circulation, while still improving readability and aesthetic appeal.

I worked to enhance the logo’s design while maintaining brand consistency. The refinements included:

• Logo Adjustments – Subtle modifications to balance proportions and clean up design inconsistencies without making the existing embossed versions obsolete.
• Print & Packaging Materials – Premium marketing materials that reinforced the luxury appeal of the brand.
• Brand Development Guidance – Strategic adjustments to help position Pocket Square Doctor as a high-end, trusted brand.

By refining the logo rather than overhauling it, Pocket Square Doctor was able to maintain brand continuity while improving its luxury appeal. The updates:

• Preserved brand consistency – Ensured that the modified logo worked seamlessly with existing embossed products.
• Elevated brand perception – A cleaner, more balanced logo reinforced a luxury aesthetic.
• Strengthened marketing efforts – New print and packaging materials provided a premium customer experience.