Going From Worst to First

Roland Williams, a former NFL player and Super Bowl champion, built a successful career helping sales teams and executives maximize their performance. His experience in elite sports gave him a unique edge, attracting high-profile clients such as Viacom, Coca-Cola, and Merrill Lynch. However, while his expertise spoke for itself, his brand identity did not reflect the level of success he brought to his clients.

Roland’s existing logo—a caricature of himself—failed to communicate the professionalism and impact of his work. To elevate his brand, he needed a bold, polished identity that would resonate with corporate executives and decision-makers while still embodying his personal energy and leadership.

Roland’s brand needed a strong, symbolic logo that conveyed success, motivation, and achievement. The goal was to create an identity that visually reinforced his ability to unlock potential and transform teams.

I designed a bold, powerful brand identity that represents Roland’s expertise in performance coaching. This included:

• Logo Redesign – A sleek, modern emblem featuring a keyhole symbol, representing unlocking potential, and the silhouette of Roland’s Super Bowl trophy, symbolizing ultimate success.
• Branding & Print Materials – A refined, confident aesthetic that reflects Roland’s dynamic personality and high-impact coaching.
• Website Design – A structured, professional layout that clearly communicates his services and credibility.

With his new branding and website, Roland now has an identity that truly reflects his success. The transformation:

• Established credibility with corporate clients – A professional identity aligns with his high-profile clientele.
• Created instant recognition – The new logo makes a lasting impression.
• Positioned him as an elite speaker & coach – His brand now conveys the energy and expertise he delivers.

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