Expanding a Legal Legacy

Schneider Buchel LLP, a well-established New York City law firm specializing in HOA and condo law, aimed to expand its reach into upstate New York. To support this growth, they needed a refreshed brand identity that would resonate with both their urban clientele and potential new clients in the upstate region. Their existing branding and website no longer reflected the firm’s ambitions, and they needed a modernized look that maintained their reputation for professionalism and authority.

Schneider Buchel needed a modern identity that balanced sophistication and trust while maintaining a user-friendly experience for clients. The goal was to refresh their logo and redesign their website to create a polished, cohesive presence that supported their expansion goals.

I developed a refined brand identity and website design tailored to Schneider Buchel’s dual-market presence. This included:

• Logo Refresh – A modern, authoritative design that reflects the firm’s legacy and growth.
• Color Palette & Typography – A professional yet contemporary aesthetic that builds trust.
• Website Redesign – A sleek, intuitive design that improves navigation and highlights the firm’s expertise.
• User Experience Optimization – A clear, structured layout with strong calls to action for easier client engagement.

With a refined brand and modernized website, Schneider Buchel LLP is now positioned for growth in both urban and upstate markets. The updated branding and website:

• Enhanced their professional image – A polished identity reinforces trust and credibility.
• Improved client accessibility – The website’s clear navigation and strategic layout make it easier for potential clients to find legal services.
• Supported geographic expansion – The refreshed branding speaks to both city and upstate audiences.
• Strengthened their competitive presence – A modern online presence differentiates them from competitors.